Published 25/01/2024

BenLink Unveils New Branding to Reflect Growth and Innovation

BenLink is excited to announce the launch of its new branding, marking a fresh chapter in our journey as a global leader in connecting OEMs with skilled technicians. The updated visual identity and messaging reflect our evolution and highlights our commitment to providing efficient, flexible, and reliable service solutions across industries.

The new branding includes:

· A modernized logo symbolizing innovation and connection.

· A refined color palette and visual design that communicates professionalism and trust.

· Updated messaging that emphasizes our role as a strategic partner and single point of contact for OEMs.

BenLink Rebranding 2025

“At BenLink, we’ve always focused on empowering OEMs and service companies by providing tailored solutions that meet their needs. This rebranding is a visual representation of our commitment to supporting our partners with agility and excellence,” said Mirna Mazic Zlomislic, Global Marketing Manager at BenLink.

The revamped branding aligns with BenLink’s strategic goals for 2025, which include expanding to new markets, enhancing our proprietary platform, and fostering stronger partnerships with OEMs. With operations now spanning Europe, North America, India, and Brazil, our refreshed identity underscores our dedication to making service simpler, smarter, and more accessible.

The new branding will be rolled out across all digital platforms, marketing materials, and the upcoming launch of our redesigned website, creating a seamless and cohesive experience for our customers.

For inquiries or to learn more about how BenLink can support your business, please contact us at info@benlink.com.

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